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Recently, 2,260 Great Wall vehicles exported to the Middle East and Africa were loaded into the sea in Tianjin Xingang. The export is not only a variety of products, but also sold to many countries, mainly to its Deere double-row pickup series, but also has a variety of varieties such as the Great Wall single row pickup, domestic sales champion Sauvage SUV and Saying RUV. The exporting countries are the Gulf region and African countries in the Middle East, with a record number of exports and varieties. Wang Fengying, general manager of Great Wall Motor Company, stated that in the country, Great Wall Motors is known for its steady operation and has maintained sales volume for the sixth consecutive year in the industry. In the international market, the export volume of the Great Wall pickup, the Great Wall Saif, and the Great Wall bus has also maintained the number one for many years in a row, and the total export volume has exceeded 10,000. Major exporting countries are mainly Saudi Arabia, UAE, Kuwait, Nigeria, Libya, Algeria, Syria and more than 30 countries. In the bus series, since the batch export to Kuwait in August 2002, nearly 20 batches of export orders have been accepted. Great Wall Export Products adopts a la carte production method, and different equipment configuration technology improvements are made according to the needs of different foreign climate conditions and local living habits, and are suitable for local living habits. For example, vehicles exported to Saudi Arabia use red interiors adapted to local consumption habits; rear cargo compartments and rear bumpers are improved according to local customs; color bars and logos are specially designed for export vehicles, and air-conditioning and refrigeration systems are increased, and water tanks are used three times. The pipes are arranged to make the cooling and cooling effect more intensified; the lubricant system adapted to the local climate is adopted; the plastic pipes and rubber parts adopt the high quality performance that meets the requirements of the international market. Wang Fengying said that pickup trucks that are popular in the international market have not been popularized in China. However, they can display their skills overseas, especially mid-range pickups, which have become a major feature of China. At present, the pickup trucks in developed countries have excellent performance and high prices. Their sales and prices are much higher than those of cars, but they do not produce such low-price pickup trucks. However, similar pickups produced in developing countries have far less mass and performance quality than China. In the Middle East, North Africa, West Asia and other regions, the demand for pickup trucks is very large, which brings opportunities for the export of low-end pick-up trucks in China. If the import tariff in the Middle East is relatively low, it is 4%, and there is a large influx of pickups from various countries. In the region, foreign pickup brands sell for $12,500 to $14,500. The domestic pickup price in the local market is about 7000-8000 US dollars, only 50% of the European, American and Japanese brands. Great Wall Motor’s comprehensive cost-effectiveness has an advantage and it is also favored for export overseas. Wang Fengying said that in the future, Great Wall Motors will adopt the following measures to open up the market: First, targeting blank markets, introducing more new varieties, and creating diversified “crack products†that multinational companies have no time to care about and adapt to ordinary people’s consumption. The second is to take full advantage of the low price of local labor and introduce more cost-effective products. For example, in the internationally popular row of half-pickup and single-pickup pickups, our prices are all around 40,000 yuan, and are more than 4,000 US dollars, certainly competitive. And in China, the Great Wall is the only company that can mass-produce such pickup trucks. The third is to expand and perfect the overseas marketing and service network and establish a long-term brand effect. The fourth is to carry out various forms of export business and carry out CKD or SKD cooperation projects. In the next step, Great Wall Motor’s product strategy is to “build high cost-effective products†and “product innovation and win with speedâ€. In the next 3-5 years, Great Wall Motors will diversify its product structure. Apart from making the pickup series bigger and bigger, in the SUV field, it will diversify its products and seize market segments, not only in China but also in the domestic market. Stand firm, but also further explore the international market. (Gong Guangjun)